Exploring the impact of brand image on customer loyalty and...

Journal of Technology Management in China 2009 / 05 Vol. 4; Iss. 2

Exploring the impact of brand image on customer loyalty and commitment in China

Ogba, Ike‐Elechi, Tan, Zhenzhen
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Volume:
4
Language:
english
Journal:
Journal of Technology Management in China
DOI:
10.1108/17468770910964993
Date:
May, 2009
File:
PDF, 86 KB
english, 2009
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