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How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
Hofstetter, Reto, Miller, Klaus M., Krohmer, Harley, Zhang, Z. JohnVolume:
30
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12040
Date:
September, 2013
File:
PDF, 130 KB
english, 2013