Visual Rhetoric in Advertising: Text‐Interpretive,...

Journal of Consumer Research 1999 / 06 Vol. 26; Iss. 1

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

McQuarrie, Edward F., Mick, David Glen
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Volume:
26
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209549
Date:
June, 1999
File:
PDF, 610 KB
english, 1999
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