Animated Host-Selling Advertisements: Their Impact on Young...

Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior

Mariea Grubbs Hoy, Clifford E. Young and John C. Mowen
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Volume:
5
Year:
1986
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/30000223
File:
PDF, 2.04 MB
english, 1986
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