Investments in Consumer Relationships: A Cross-Country and...

Journal of Marketing 2001 / 10 Vol. 65; Iss. 4

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Kristof De Wulf, Gaby Odekerken-Schröder and Dawn Iacobucci
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Volume:
65
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203497
Date:
October, 2001
File:
PDF, 3.46 MB
english, 2001
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