Le bilan de campagne publicitaire, outil d'aide a la...

Le bilan de campagne publicitaire, outil d'aide a la decision

Caumont, D.
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Volume:
11
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/076737019601100405
Date:
December, 1996
File:
PDF, 1.75 MB
1996
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