Student corporate brand identification: an exploratory case...

Corporate Communications An International Journal 2007 / 10 Vol. 12; Iss. 4

Student corporate brand identification: an exploratory case study

Powell, Shaun, Balmer, John M.T., Liao, Mei‐Na
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Volume:
12
Language:
english
Journal:
Corporate Communications: An International Journal
DOI:
10.1108/13563280710832515
Date:
October, 2007
File:
PDF, 131 KB
english, 2007
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