Product development capability and marketing strategy for...

International Journal of Research in Marketing 2013 / 09 Vol. 30; Iss. 3

Product development capability and marketing strategy for new durable products

Banerjee, Sumitro, Soberman, David A.
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Volume:
30
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2013.01.003
Date:
September, 2013
File:
PDF, 971 KB
english, 2013
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