Children's influence strategies in practice: Exploring the...

Journal of Marketing Management 2012 / 07 Vol. 28; Iss. 7-8

Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption

Kerrane, Ben, Hogg, Margaret K., Bettany, Shona M.
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Volume:
28
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2012.698633
Date:
July, 2012
File:
PDF, 224 KB
english, 2012
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