The Critical Contribution of Social Marketing: Theory and...

Marketing Theory 2003 / 09 Vol. 3; Iss. 3

The Critical Contribution of Social Marketing: Theory and Application

Hastings, Gerard, Saren, Michael
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Volume:
3
Language:
english
Journal:
Marketing Theory
DOI:
10.1177/147059310333005
Date:
September, 2003
File:
PDF, 167 KB
english, 2003
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