A Procedure for Measuring and Estimating Consumer...

Journal of Marketing Research 1983 / 08 Vol. 20; Iss. 3

A Procedure for Measuring and Estimating Consumer Preferences under Uncertainty

Imran S. Currim and Rakesh K. Sarin
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Volume:
20
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151828
Date:
August, 1983
File:
PDF, 391 KB
english, 1983
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