Role of tactile and visual inputs in product evaluation: a...

Asia Pacific Journal of Marketing and Logistics 2011 / 08 Vol. 23; Iss. 4

Role of tactile and visual inputs in product evaluation: a multisensory perspective

Balaji, M.S., Raghavan, Srividya, Jha, Subhash
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Volume:
23
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555851111165066
Date:
August, 2011
File:
PDF, 119 KB
english, 2011
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