Consumer switching behavior in the Asian banking market

Journal of Services Marketing 2004 / 05 Vol. 18; Iss. 3

Consumer switching behavior in the Asian banking market

Gerrard, Philip, Barton Cunningham, J.
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Volume:
18
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040410536512
Date:
May, 2004
File:
PDF, 89 KB
english, 2004
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