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Attitudes towards cause-related marketing: determinants of satisfaction and loyalty
Galan-Ladero, M. Mercedes, Galera-Casquet, Clementina, Wymer, WalterVolume:
10
Language:
english
Journal:
International Review on Public and Nonprofit Marketing
DOI:
10.1007/s12208-013-0103-y
Date:
October, 2013
File:
PDF, 193 KB
english, 2013