Influences on Exchange Processes: Buyers' Preconceptions of...

Journal of Consumer Research 1985 / 03 Vol. 11; Iss. 4

Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness

Paul H. Schurr and Julie L. Ozanne
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Volume:
11
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489219
Date:
March, 1985
File:
PDF, 530 KB
english, 1985
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