Exploring the Effects of Online Word of Mouth and Expert...

Journal of Media Economics 2013 / 04 Vol. 26; Iss. 2

Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success

Kim, Sang Ho, Park, Namkee, Park, Seung Hyun
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Volume:
26
Language:
english
Journal:
Journal of Media Economics
DOI:
10.1080/08997764.2013.785551
Date:
April, 2013
File:
PDF, 207 KB
english, 2013
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