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Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits
Schumann, Jan H., Wünderlich, Nancy V., Evanschitzky, HeinerVolume:
90
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2013.06.005
Date:
March, 2014
File:
PDF, 746 KB
english, 2014