Determinants of Awareness, Consideration, and Choice Set...

Journal of Marketing for HIGHER EDUCATION 2002 / 01 Vol. 12; Iss. 1

Determinants of Awareness, Consideration, and Choice Set Size in University Choice

Dawes, Philip L., Brown, Jennifer
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Volume:
12
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/J050v12n01_04
Date:
January, 2002
File:
PDF, 690 KB
english, 2002
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