Segmenting university graduates on the basis of perceived...

International Review on Public and Nonprofit Marketing 2013 / 10 Vol. 10; Iss. 3

Segmenting university graduates on the basis of perceived value, image and identification

Jiménez-Castillo, David, Sánchez-Fernández, Raquel, Iniesta-Bonillo, M. Ángeles
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Volume:
10
Language:
english
Journal:
International Review on Public and Nonprofit Marketing
DOI:
10.1007/s12208-013-0102-z
Date:
October, 2013
File:
PDF, 256 KB
english, 2013
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