A rose by any other name: rebranding campaigns that work

A rose by any other name: rebranding campaigns that work

Kaikati, Jack G., Kaikati, Andrew M.
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Volume:
24
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/02756660310509451
Date:
December, 2003
File:
PDF, 63 KB
english, 2003
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