The Influence of Consumer Socialization on Brand Loyalty:...

Procedia - Social and Behavioral Sciences 2012 / 12 Vol. 65

The Influence of Consumer Socialization on Brand Loyalty: Survey on Malaysian Fast Food Consumer

Shobri, Nor Diyana Mohammed, Wahab, Samsudin, Ahmad, Nor Lela, bt ‘Ain, Nur Rabitah Naqsa
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Volume:
65
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.11.159
Date:
December, 2012
File:
PDF, 115 KB
english, 2012
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