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Surprise, Surprise. Ambient Media as Promotion Tool for Retailers
Hutter, Katharina, Hoffmann, StefanVolume:
90
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2013.08.001
Date:
March, 2014
File:
PDF, 831 KB
english, 2014