Optimal advertising and pricing in a class of general...

European Journal of Operational Research 2013 / 9 Vol. 229; Iss. 2

Optimal advertising and pricing in a class of general new-product adoption models

Helmes, Kurt, Schlosser, Rainer, Weber, Martin
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Volume:
229
Language:
english
Journal:
European Journal of Operational Research
DOI:
10.1016/j.ejor.2013.02.035
Date:
September, 2013
File:
PDF, 575 KB
english, 2013
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