Strategic alignment between relationship marketing and...

Journal of Strategic Marketing 2014 / 07 Vol. 22; Iss. 5

Strategic alignment between relationship marketing and human resource management in financial services organizations

Giannakis, Damianos, Harker, Michael J.
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Volume:
22
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2013.876082
Date:
July, 2014
File:
PDF, 372 KB
english, 2014
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