Sense of virtual community and perceived critical mass in...

Journal of Strategic Marketing 2014 / 04 Vol. 22; Iss. 3

Sense of virtual community and perceived critical mass in online group buying

Lim, Weng Marc
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Volume:
22
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2013.876068
Date:
April, 2014
File:
PDF, 176 KB
english, 2014
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