![](/img/cover-not-exists.png)
From academic research to marketing practice: Some further thoughts
Roberts, John H., Kayande, Ujwal, Stremersch, StefanVolume:
31
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2013.12.001
Date:
June, 2014
File:
PDF, 150 KB
english, 2014