The strategic role of the sales force: perceptions of...

Journal of the Academy of Marketing Science 2014 / 09 Vol. 42; Iss. 5

The strategic role of the sales force: perceptions of senior sales executives

Cron, William L., Baldauf, Artur, Leigh, Thomas W., Grossenbacher, Samuel
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Volume:
42
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-014-0377-6
Date:
September, 2014
File:
PDF, 389 KB
english, 2014
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