Optimizing marketer costs and consumer benefits across...

Journal of the Academy of Marketing Science 2014 / 11 Vol. 42; Iss. 6

Optimizing marketer costs and consumer benefits across “clicks” and “bricks”

Mahar, Stephen, Wright, P. Daniel, Bretthauer, Kurt M., Hill, Ronald Paul
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Volume:
42
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-014-0367-8
Date:
November, 2014
File:
PDF, 1.16 MB
english, 2014
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