The antecedents and influences of airline loyalty programs:...

Service Business 2015 / 6 Vol. 9; Iss. 2

The antecedents and influences of airline loyalty programs: the moderating role of involvement

Wang, Edward Shih-Tse, Chen, Lily Shui-Lien, Chen, I. Fei
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Volume:
9
Language:
english
Journal:
Service Business
DOI:
10.1007/s11628-013-0226-6
Date:
June, 2015
File:
PDF, 412 KB
english, 2015
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