The impact of online word-of-mouth on television show...

Marketing Letters 2015 / 12 Vol. 26; Iss. 4

The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic

Cadario, Romain
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
26
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-013-9278-6
Date:
December, 2015
File:
PDF, 258 KB
english, 2015
Conversion to is in progress
Conversion to is failed