Is Your Brand a One-Night Stand? Managing Consumer-Brand...

Marketing Review St. Gallen 2013 / 12 Vol. 30; Iss. 6

Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships

Dr. Niels Neudecker,Dr. Oliver Hupp,Alexandra Stein…
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Volume:
30
Language:
english
DOI:
10.1365/s11621-013-0297-8
Date:
December, 2013
File:
PDF, 1.03 MB
english, 2013
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