Dynamic relationships among R&D, advertising, inventory and firm performance
Sridhar, Shrihari, Narayanan, Sriram, Srinivasan, RajiVolume:
42
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-013-0359-0
Date:
May, 2014
File:
PDF, 384 KB
english, 2014