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Dynamic relationships among R&D, advertising, inventory...

Dynamic relationships among R&D, advertising, inventory and firm performance

Sridhar, Shrihari, Narayanan, Sriram, Srinivasan, Raji
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Volume:
42
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-013-0359-0
Date:
May, 2014
File:
PDF, 384 KB
english, 2014
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