The Ethical Attribute Stigma: Understanding When Ethical...

Journal of Business Ethics 2014 / 06 Vol. 122; Iss. 1

The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations

Bodur, H. Onur, Gao, Ting, Grohmann, Bianca
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Volume:
122
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-013-1764-5
Date:
June, 2014
File:
PDF, 322 KB
english, 2014
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