Case study research methods for theory building

Journal of Business & Industrial Marketing 2003 / 12 Vol. 18; Iss. 6/7

Case study research methods for theory building

Woodside, Arch G., Wilson, Elizabeth J.
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Volume:
18
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620310492374
Date:
December, 2003
File:
PDF, 295 KB
english, 2003
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