Assessing destination brand equity: An integrated approach

Journal of Destination Marketing & Management 2014 / 03 Vol. 3; Iss. 1

Assessing destination brand equity: An integrated approach

Kladou, Stella, Kehagias, John
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Volume:
3
Language:
english
Journal:
Journal of Destination Marketing & Management
DOI:
10.1016/j.jdmm.2013.11.002
Date:
March, 2014
File:
PDF, 502 KB
english, 2014
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