Do family SME managers value marketing capabilities'...

Marketing Intelligence & Planning 2012 / 03 Vol. 30; Iss. 2

Do family SME managers value marketing capabilities' contribution to firm performance?

Camra‐Fierro, Jesus, Pérez‐Cabañero, Carmen, González‐Cruz, Tomás, Cruz‐Ros, Sonia
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Volume:
30
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501211211948
Date:
March, 2012
File:
PDF, 289 KB
english, 2012
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