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Salespersons as Internal Knowledge Brokers and New Products...

Salespersons as Internal Knowledge Brokers and New Products Selling: Discovering the Link to Genetic Makeup

van den Berg, Wouter E., Verbeke, Willem, Bagozzi, Richard P., Worm, Loek, de Jong, Ad Addy, Nijssen, Ed
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Volume:
31
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12156
Date:
July, 2014
File:
PDF, 117 KB
english, 2014
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