Marketing performance assessment systems and the business...

European Journal of Marketing 2013 / 05 Vol. 47; Iss. 5/6

Marketing performance assessment systems and the business context

Frösén, Johanna, Tikkanen, Henrikki, Jaakkola, Matti, Vassinen, Antti
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Volume:
47
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561311306688
Date:
May, 2013
File:
PDF, 436 KB
english, 2013
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