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Are Product Attribute Beliefs the Only Mediator of...

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell and Jerry C. Olson
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Volume:
18
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150973
Date:
August, 1981
File:
PDF, 518 KB
english, 1981
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