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Exploring the relationship between marketing and operations: Neural network analysis of marketing decision impacts on delivery performance
Marques, Alex, Lacerda, Daniel Pacheco, Camargo, Luís Felipe Riehs, Teixeira, RafaelVolume:
153
Language:
english
Journal:
International Journal of Production Economics
DOI:
10.1016/j.ijpe.2014.02.020
Date:
July, 2014
File:
PDF, 1.02 MB
english, 2014