Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure
Burton, Scot, Cook, Laurel Aynne, Howlett, Elizabeth, Newman, Christopher L.Volume:
43
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-014-0378-5
Date:
March, 2015
File:
PDF, 661 KB
english, 2015