The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
Reardon, James, Miller, Chip, Vida, Irena, Kim, IrinaVolume:
39
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560510601743
Date:
July, 2005
File:
PDF, 239 KB
english, 2005