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Segmenting the business-to-business marketplace by product attributes and the decision process
Crittenden, Victoria L., Crittenden, William F., Muzyka, Daniel F.Volume:
10
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540110100448
Date:
January, 2002
File:
PDF, 256 KB
english, 2002