Destination marketing and the service-dominant logic: A...

Tourism Management 2014 / 08 Vol. 43

Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets

Line, Nathaniel D., Runyan, Rodney C.
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Volume:
43
Language:
english
Journal:
Tourism Management
DOI:
10.1016/j.tourman.2014.01.024
Date:
August, 2014
File:
PDF, 743 KB
english, 2014
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