Efficient Experimental Design with Marketing Research...

Journal of Marketing Research 1994 / 11 Vol. 31; Iss. 4

Efficient Experimental Design with Marketing Research Applications

Warren F. Kuhfeld, Randall D. Tobias and Mark Garratt
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Volume:
31
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151882
Date:
November, 1994
File:
PDF, 2.49 MB
english, 1994
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