How consumers choose a financial institution:...

International Journal of Bank Marketing 2003 / 04 Vol. 21; Iss. 2

How consumers choose a financial institution: decision‐making criteria and heuristics

Lee, Jinkook, Marlowe, Julia
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Volume:
21
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320310461447
Date:
April, 2003
File:
PDF, 145 KB
english, 2003
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