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Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands
Das, GopalVolume:
21
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2014.02.005
Date:
May, 2014
File:
PDF, 378 KB
english, 2014