Loyalty programs and a sense of community

Journal of Services Marketing 2005 / 06 Vol. 19; Iss. 4

Loyalty programs and a sense of community

Rosenbaum, Mark S., Ostrom, Amy L., Kuntze, Ronald
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Volume:
19
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040510605253
Date:
June, 2005
File:
PDF, 137 KB
english, 2005
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