Effects of product type and contextual cues on eliciting...

Journal of Consumer Psychology 2014 / 10 Vol. 24; Iss. 4

Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity

Steinhart, Yael, Kamins, Michael, Mazursky, David, Noy, Avraham
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Volume:
24
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2014.04.004
Date:
October, 2014
File:
PDF, 597 KB
english, 2014
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