Consumer resistance and anti‐consumption

European Journal of Marketing 2011 / 11 Vol. 45; Iss. 11/12

Consumer resistance and anti‐consumption

Garcia‐Bardidia, Renaud, Nau, Jean‐Philippe, Rémy, Eric
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Volume:
45
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561111167423
Date:
November, 2011
File:
PDF, 75 KB
english, 2011
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